Adriana is a professional in Business Administration with more than 20 years of experience in Lodging, Revenue, Online Travel Sales and e-Commerce. Adriana is the current Director of Market Management of Mexico and has held several positions in the Expedia for Business division in Latin America and the Caribbean. Adriana served as President of WELL “ Women at Expedia Learning and Leading ” for the Latin America chapter the last two years. Before joining Expedia, Group served as General Manager of Price Travel. She is an active Mentor in Organizational Development, Personal Brand, Positive Psychology and Mindfulness.

Alonso Buitron is an Associate with HVS Mexico City. Alonso is a graduate of Universidad Mondragon with a Bachelor Degree in Gastronomic Management and Culinary Arts with a specialization in Business Administration. He also completed technical culinary training at the ENAIP Scuola Alberghiera in the Veneto province of Italy.

Before  joining  HVS,  Alonso  occupied  senior management positions at Campamento Pipiol, a camp facility in Valle de Bravo attending to school sleep-away instruction experiences, as well as corporate training and team-building meetings. As a senior manger of this leading facility known to school and corporations, Alonso dealt with all aspects of customer interaction, ranging from sales, activity planning and implementation and food and beverage service. In addition, Alonso led an expansion effort, establishing new camp facilities for the organization in the Rivera Maya and Huasca de Ocampo areas of Mexico. As part of a family business, Alonso has also established a track record in sales and distribution of European machinery and equipment used in production of precast concrete. Alonso’s prior endeavors combine hands-on hospitality management with broader business experience.

Alonso was born in Morelia and raised in Queretaro. He enjoys biking, the outdoors and travel, and is particularly passionate about exploring the connection between body, mind and spirit.

Mr. Burgos has a Marketing Bachelor Degree from the Universidad Anahuac del Sur, and a MBA from the Instituto Tecnológico de Estudios Superiores de Monterrey Campus Santa Fe. Mr. Burgos has been Director and now Vice President, International Lodging Development of Marriott International for Mexico, since May 2013. He is located in Mexico City. Previously, he was Development Sub-Director for Grupo Posadas in Mexico, where he collaborated from April 2004 to April 2013.

Andres has a deep and well-rounded background in the real estate industry, including experience with both public and private organizations. He has worked with some of the industry’s largest firms, including Fibrahotel, Selina, and numerous private real estate developers, leading and participating in deal and capital sourcing, underwriting, development, construction, and asset management.

Andres represents JERDE throughout the Latin America region, supporting major developers and investors in creating unique destinations and thriving communities across multiple countries. JERDE is the pioneer of Placemaking around the world and is responsible for the planning and design of numerous global iconic properties.

Carlos Crovato leads the development and growth efforts for Standard International and two of its casual luxury, lifestyle brands - Standard Hotels and Bunkhouse - in Latin America. Carlos has a solid background in hotel development in the Americas, positioning all types of lodging alternatives, including new construction and conversion opportunities. He has worked in new, emerging, and consolidated markets and produced hundreds of feasibility and strategic-growth studies for family offices, institutional investors, and international hotel companies.

With over 20 years of experience, working for companies such as IHG, EY, and HVS, among others, Carlos has supported the advancement of the hotel industry in the region. Carlos, born in Caracas, Venezuela, graduated from Johnson & Wales University with a degree in International Hotel & Tourism Management and further pursued an MBA in Barcelona in International Business.  

Partner in Deloitte since 2018, Christian participates in the Tourism and Real Estate Industries through advisory in project structuring, capital advisory and M&A services.

Previously he has been VP for CBRE Hotels as well as real estate developer and has provided building services both for the private and public initiatives. Additionally, he has been strategic consultant for energy, infrastructure, transportation and real estate projects.

He also collaborates in the boards of several touristic companies and President of the Tourism Committee of the Mexican Institute of Finance Executives. Christian Lega BS in Engineering and Industrial Organization from the Polytechnic University of Madrid.

Economista independiente con más de 15 años de experiencia. Durante los últimos 11 años colaboró con Banorte, al frente de los equipos de Estudios y Análisis Económico, tras su paso por Banco Santander, en donde se desempeñó como Economista Senior para México. La experiencia de Delia Paredes incluye el sector público, en donde ha ocupado puestos en Pemex, como Gerente de Financiamientos y Tesorería, así como en la Secretaría de Hacienda y Crédito Público, como Subdirector de Proyectos de Inversión Financiada. Ha desarrollado también una importante labor docente, tanto a nivel licenciatura como a nivel maestría, en la Universidad Anáhuac y en el Tec de Monterrey, Campus Santa Fe, así como el Instituto Tecnológico Autónomo de México (ITAM). Participa en publicaciones, en programas de radio y televisión especializadas. Asimismo, es conferencista sobre diversos temas económicos en distintos foros a nivel internacional y es miembro del Comité de Estudios Económicos en el Instituto Mexicano de Ejecutivos de Finanzas (IMEF), así como del Consejo Mexicano de Asuntos Internacionales (COMEXI). La Mtra. Paredes es Licenciada en Economía por la Universidad Anáhuac y tiene dos maestrías, una en Economía y Negocios por la Universidad Anáhuac y otra en Economía de Mercados Globales por la London School of Economics (LSE).

Erick Brunet is the leader for business development and transaction management for the Global Corporate Services platform in Latin America. In this role, Erick assists in the development of real estate strategies for large portfolios throughout the region, serving as a strategic advisor, developing playbooks and region-specific operation manuals and implementing those in several transactions all across for clients. Additionally, Erick coordinates all specialty groups for site selection services in the region (labor analytics, incentives, market research, and brokerage, amongst others).

Erick has tendered and won several important accounts for many Fortune 100 companies, offering site selection consultancy, space acquisition, and property disposition, among others

Representative Clients

AXA

Bimbo

Constellation Brands

Estafeta

Fedex

IBM

Oshkosh

Radio Centro

Shell

Professional Achievements

36 under 36 to watch in commercial real estate by CoreNet

Member of CoreNet and former chair for enrolment in the Mexico Chapter

Education

Master´s degree in Corporate Real Estate (MCR)

Bachelor´s degree in International Business from Universidad Anáhuac México Norte

PIC (Profesional Inmobiliario Certificado)

Lean Six Sigma

CCIM

Years of Experience

12

Federico Moreno-Nickerson joined ALG in July 2017 with the mission of supporting the expansion of their resort brand management company footprint, AMResorts, in Mexico, Latin America, and the English-speaking Caribbean territory. Moreno-Nickerson leverages over 30 years of experience in luxury hotel management/operations, destination/hotel marketing, and travel product development in the luxury segment. Before joining ALG Development, Federico spent 13 years as director of product development in Mexico and the Caribbean for Classic Vacations, Expedia’s luxury brand. Prior to that, he was Senior Director of Marketing at Four Seasons Hotels & Resorts for nearly a decade where he contributed to the successful openings of the hotel’s brand in Mexico City and its resort in Punta Mita. During this period, Moreno-Nickerson was also founder and President of the Promotions Committee at the Mexico City Hotel & Motel Association, and was later appointed Chief Counsel of the first Mexico City Tourism Board, where he co-authored the destination’s first Strategic Marketing Plan. Recognized for his luxury travel and destination marketing expertise, Federico was elected as 3^rd Vice President of the Caribbean Hotel & Tourism Association (CHTA) and is also Marketing Committee Chair. He is also a founding member of GRI Club Global Hospitality Committee.

With over 33 years of experience in the domestic and international hotel industry, he has ample experience in the integration of hotel projects. These projects include leading worldwide and domestic brands such as Marriott, IHG, Hilton, Starwood and Wyndham, and Grupo Posadas.

Today he is Chief Development Officer at Fibra Inn, the leading hotel REIT in Mexico, with 38 hotels open in its portfolio. He is one of the creators and leads the execution of the Fibra Inn Hotel Factory, a breakthrough model for hotel development in Mexico based on joint venture agreements with institutional investors for the successful funding of luxury-segment hotels.

He has certifications on Franchise Management by the Universidad Anahuac and the Mexican Franchise Association, Real Estate Law by ITAM University and Hotel Real Estate Investments and Asset Management by The School of Hotel Administration at Cornell University. He has also completed other executive education programs such as the Program on Negotiation by Harvard Law School Executive Education.

Mr. Mulet has been with Playa Hotels & Resorts since its inception in 2006. With over 15 years of international hotel experience, Mr. Mulet has played a prominent role in the acquisition, development, and asset management of the portfolio and currently heads the Acquisitions Group for Playa Hotels & Resorts. Prior to joining Playa Hotels & Resorts, he was the Director of International Investments & Asset Management with Highland Hospitality Corporation (NYSE: HIH). He helped HIH to successfully structure and close its first acquisition in Mexico. A native of Spain, Mr. Mulet began his career in the hospitality industry in 1999 at Barceló Hotels & Resorts. During his tenure at Barceló, Mr. Mulet held different positions both at the corporate and hotel level in Mexico, Spain and in the US. In 1999, he earned his Business Administration (E-2) degree at the Universidad Pontificia de Comillas (ICADE) in Madrid, Spain. He continued his education in the US at Cornell University where he earned a certification in Real Estate, Development and Hotels Investment from The School of Hotel Administration at Cornell University in 2004.

Degree in Business Administration from Universidad Anahuac de México. In 2009 launches Heldan Hotels & Resorts as the hospitality division of Grupo Alhel with the Westin Santa Fe Mexico City and the Westin Guadalajara, currently under construction we have the Ritz Carlton Mexico City, St. Regis Kanai Riviera Maya and W Kanai Riviera Maya.

Gary Greene brings over 40 years of experience from his successful career with a leading American architectural firm, starting in Atlanta in 1980, moving to the firm’s Singapore Office in 1994 as Director of Design, then as Principal and Managing Director from 1999-2019.  For over 25 years, Gary played a leading role in the firm’s global design practice.

GARY GREENE DESIGN (GGD) is founded based on an extensive track record in planning, design, design management and implementation of a broad variety of project types and scales throughout Asia, the Middle East, Africa, the Americas and worldwide, including Hospitality, Residential, Office, Retail and Mixed Use projects with sizes ranging to over one million square meters and US$1 billion.

With a seasoned multinational team under Gary’s leadership, GGD offers a full scope of Design Consultancy Services in Architecture, Interior Design and Master Planning, providing exceptional dedication to attentive professional service and a passionate commitment to design excellence.

Cuenta con una trayectoria de 30 años en la estructuración y financiamiento de proyectos de inversión Turística. Fue funcionario del BANCOMEXT, desde donde desarrolló y puso en marcha una estrategia para coordinar apoyos financieros al sector turismo, logrando posicionar a Bancomext como la principal entidad financiera para desarrollar la construcción y modernización de la infraestructura hotelera y proyectos turísticos del país.

Fue nombrado Subsecretario de Turismo de México en 2016 donde contribuyó a la estructuración de proyectos para los recursos asignados al sector, y la institucionalización del programa de Pueblos Mágicos.

Durante los últimos cuatro años, se ha dedicado a la expansión de MentumGC, firma propia especializada en la integración de servicios para los principales grupos hoteleros, como Xcaret, Palace Resort, Grupo Lomas, entre otros.

Mr. German Ongay was born in Merida, Yucatan and he currently lives in Guadalajara. Graduated from the University of Guadalajara for Business Administration, he also completed the Advanced Management Program at Cornell and the Executive Service Management Program at the Instituto Tecnológico y de Estudios Superiores de Monterrey. With more than 47 years of hospitality industry experience, Mr. Ongay is the Regional Vice President Franchise Sales & Development for IHG in Mexico. Most recently he served as the CEO of Optima Hoteles de Mexico in Monterrey. During the past 11 years, he has developed and managed hotels under the Marriott, Hilton and IHG portfolios. He has held Vice President roles with Milenium Hotels Group and Quinta Real, overseeing the operations, marketing and development of the hotels. He served in the roles of General Director and General Manager for numerous hotels, including: Crowne Plaza Monterrey, Camino Real Tijuana, Camino Real Monterrey, Krystal Cancun, and The Stoufer Presidente in Ixtapa.

Germán es CEO de LATAM para Choice Hotels, empresa con la que ha colaborado desde su fundación en México hace 18 años. Choice Hotels es una empresa franquiciante con 20 marcas incluyendo las recientemente adquiridas de Radisson Hotels Group, cubriendo todos los segmentos de la industria. En Latinoamérica y el Caribe, Germán es responsable del crecimiento de las marcas y de coordinar al equipo que da servicio a los franquiciatarios en más de 20 países en la región.

MAESTRIA EN ADMINISTRACION DE EMPRESAS

Universidad de San Diego. San Diego, California.

INGENIERIA INDUSTRIAL

ITESO – Universidad Jesuita de Guadalajara. Guadalajara, Jalisco

EXPERIENCIA PROFESIONAL

ARRIVA HOSPITALITY GROUP (Abril 2011 a la fecha)

Director de Desarrollo y Finanzas

Empresa propietaria y operadora (propios y de terceros) de hoteles en México, con marcas propias y franquicias internacionales, club vacacional, y desarrolladora de proyectos.

NEGOCIOS ESTRATEGICOS DE OCCIDENTE y SAB (2002 a la fecha)

Socio y Consejero.

Financiamiento a pequeñas empresas e inversiones inmobiliarias.

GRUPO SIDEK SITUR (1987 A 2002)

Director de Planeación, Director Area Internacional, Director de Finanzas, Director Comercial Inmobiliario.

Empresa con actividades en hotelería, desarrollos turísticos, siderúrgica.

OTRAS ACTIVIDADES

INSTITUTO TECNOLOGICO Y DE ESTUDOS SUPERIORES DE OCCIDENTE – ITESO AC, Universidad Jesuita en Guadalajara.

Consejero 1996-2003, Primer Vicepresidente 2004-2013, Presidente 2013 a la fecha.

CENTRO EMPRESARIAL DE JALISCO – COPARMEX.

Desde 1992, en diferentes períodos: Vicepresidente y Secretario, actualmente Consejero.

JALISCO COMO VAMOS AC - Observatorio Ciudadano.

Consejero desde Enero 2015.

GALILEA 2000 AC

Vicepresidente desde Marzo 2018.

CONSUL HONORARIO DEL REINO DE NORUEGA

En los estados de Jalisco, Colima, Michoacán y Sinaloa, a partir de Julio 2019.

YPO (Young Presidents Organization)

Miembro desde 1994.

CAMARA NACIONAL DE COMERCIO, TURISMO Y SERVICIOS DE GUADALAJARA

Consejero (1993-1994), Vicepresidente de Turismo (1995-1996), Segundo Vicepresidente (2001-2002).

NACIONAL FINANCIERA

Miembro del Consejo Consultivo del Estado de Jalisco desde Enero 2023.

COLEGIO GUADALAJARA DEL SAGRADO CORAZON.

Consejero 1992-2002.

• Head of Development from Grupo Presidente with the following responsabilities:
  • Sourcing & Structuring new deals
  • Acquisitions & Divestitures for the group
  • Negotiation of Strategic Alliances
  • Negotiation of Hotel Management & Franchise Agreements
  • Member of the Grupo Presidente Investment Committe
• Grupo Hermes & Grupo Financiero Interacciones
  • Evaluation of New projects
  • Board Member:
    • Automotriz Hermer, Grupo Transportes, Hermes Construcciones, Playa Mujeres, Hermes Turismo, Banco, Casa de Bolsa, Operadora de Fondos y Asegurdora
    • Creation of Hermes Turismo Division (Secrets & Dreams Development)
• Advent International
  • Business Valuation & Reestructuring
  • Deal Source
  • M&A
  • Sell Side of companies
• Bacchelor in Accounting ITAM (1995-1999)
• MBA IPADE (2004-2006)

Guillermo Bravo is the Chief Investment Officer of FibraHotel. Mr. Bravo has over seven years of Real Estate experience in FibraHotel, in which he has helped develop and acquire over 50 hotels in Mexico with total investments of over one billion dollars. Mr. Bravo has participated in structuring, designing, constructing, financing, diligence, and negotiating operating agreements with local and international hotel brands. Mr. Bravo´s experience also includes hotel and resort asset management, investor relations and finance, having worked in J.P. Morgan´s Latin America M&A team in New York. Mr. Bravo has a degree in Industrial Engineering from Universidad Iberoamericana and holds an MBA from the University of Chicago Booth School of Business.

Mr. Contreras has more than 18 years of Real Estate experience, having dedicated the last 15 years to Portfolio and Investments Management, where he structured several investment opportunities for more than USD$1 billion.

He is currently Chief Investment Officer and Capital Markets Director at Inmobilia. Previously he served as Head of Investments at Ideurban, Director of Origination and Acquisitions at Artha Capital, Deputy Investments Director at Planigrupo as well as Senior Associate and Portfolio Manager at Prudential Real Estate Investors (PGIM).

Israel graduated in Economics by ITAM and holds an MBA from the University of Texas at Austin and the EGADE from ITESM, where he has also taught at the undergraduate level.

Mr. Kremer is Co-Founder of Comunal Capital and Paradero Hotels, an experiential travel brand in North America. Previously, he was VP of Black Creek Mexico and was responsible for evaluating and executing Black Creek Mexico investments in various sectors. Mr. Kremer previously worked at Brockton Capital in London and at The Blackstone Group in their London, New York and Mexico offices. Mr. Kremer, has executed over US$3.5bn of investments across Europe, US and Mexico across multiple real estate asset classes through debt, mezzanine, preferred equity and equity structures. He received his B.S. in International Hospitality Management from the Ecole Hoteliere de Lausanne in Switzerland.

Lorea Arnoldi is a Senior Project Manager with HVS Mexico City. During her tenure with HVS, Lorea has attended to a wide variety of projects throughout Mexico, including the preparation of hotel market and feasibility studies, as well as appraisals, for dozens of hotels in urban and resort markets. She has also participated in the preparation of strategic consulting projects on behalf of investors and hotel chains, and in

engagements geared toward market and financial modeling of complex master planned projects. Lorea is responsible for coordination of assignments undertaken on behalf of developers, institutional investors, banks and hotel operators.

Before joining HVS, Lorea gained professional operational   and   administrative   experience through different internships. She held various positions such as Front Desk Assistant at the Hotel Arts Barcelona and Project Manager at Lang & Schwander in Miami. In addition, Lorea completed the Certification in Hotel Industry Analytics (CHIA) through the American Hotel & Lodging Educational Institute (AHLEI) and Smith Travel Research.

Lorea was born and raised in Mexico City.  She is a graduate of the École hôtelière de Lausanne (EHL), where she earned her Bachelor of Science in International Hospitality Management with a specialization in Finance. Lorea is fluent in English, Spanish and Italian.

Mario Carbone is responsible for overseeing development efforts in Mexico and Central America for Hilton. Mr. Carbone responds to investor’s needs and helps them navigate the complexities of developing a hotel. 

Mr. Carbone joined Hilton Worldwide in 2010 with the Feasibility & Investment Analysis team underwriting of the company’s development activities in Latin America.  Before this role, he worked with HVS in the Consulting & Valuation division as an analyst.

Mr. Carbone initiated his hospitality career graduating with a Bachelor of Science in Hotel Administration from Cornell University in Ithaca, New York.  His first job was in the operations field working at the Hyatt Regency Crystal City where he held various management positions.

Developer -Architect.  University of Guadalajara. Thesis: University Cultural Space, since 2001 became the University Cultural Center, he is its CEO since then, a public-private funded development of University of Guadalajara + Zapopan + Government of Jalisco + Federal Government + private developers, today is a Federal Government Certified District of 456 hectares with Sustainable Development Goals, that includes cultural facilites, retail areas, housing, hotels, parks, public transportation, among other components.

He develops strategic, cultural, scientific, educational, residential, office and mixed-use projects inside and outside of Mexico supported by the best professionals teams of the world.

Nicolás Martínez tiene una amplia experiencia en desarrollo y finanzas, que abarca más de una década en la industria hotelera. Martínez, un profesional impulsado por los resultados, lideró estrategias financieras y de crecimiento para marcas inmobiliarias y hoteleras en todo México.

En su puesto más reciente como director de desarrollo de Hilton para México, Martínez encabezó los planes de desarrollo y gestionó directamente las relaciones con los propietarios de hoteles y los inversores de la empresa en todo el país. Antes de este puesto, Martínez ocupó una serie de puestos gerenciales en Hilton Worldwide a lo largo de su carrera, incluido el de director de finanzas y gerente de oficina corporativa de Hilton Worldwide en México, donde fue responsable del establecimiento y crecimiento de la división del área de finanzas. También ha trabajado con JLL México Hotels and Hospitality Group, liderando la división de administración de activos para los hoteles, enfocándose en mejorar el desempeño operativo.

Martínez tiene una Maestría en Finanzas de la Rotterdam School of Management de la Universidad Erasmus de Rotterdam, y es egresado del programa de Ingeniería Industrial con concentración en Finanzas de la Pontificia Universidad Javeriana en Bogotá, Colombia.

Oriol Gimenez is a Managing Partner & Chief Investment Officer of Alójica, a real estate investment management company focused on lodging real estate opportunities in Mexico.

He is also a founder and Principal of CPG Hospitality and former Principal at New York-based CPG Real Estate, responsible for evaluating, structuring, and executing debt and equity real estate transactions in the Caribbean & Central America totaling US$1.5bn since 2010.

Oriol was previously a Manager at Ernst & Young Hospitality & Real Estate Advisory Group; specialized in resort real estate development, strategic advisory, and transaction due diligence. His professional career includes hospitality positions at Intercontinental Hotel Group, Marriott Hotels & Resorts and Leading Hotels in Europe and the United States.

Oriol received a Business undergraduate degree from Pompeu Fabra University in Barcelona and Master of Management in Hospitality with honors from the Cornell School of Hotel Administration.

Patricio del Portillo, Vice President of Development, is responsible for growing the Aimbridge footprint in Latin America through third-party management opportunities and portfolio acquisitions.

With 20+ years of experience in commercial real estate, sales, financing, and investment, Patricio has built a strong network of investors, owners, lenders, brokers and providers in the region. While working for companies such as CBRE Hotels, Starwood and Posadas, Patricio was responsible for expansion in the region by dentifying and evaluating business opportunities. He also has extensive experience with management and franchise contracts, managing regional budgets, and leading top performance teams in very aggressive growth plans. Patricio has partnered in more than 100+ projects including new builds, brand conversions, advisory, and capital markets.

Patricio received his Executive MBA in top management from the renowned IPADE Business School at the Panamerican University, Mexico. He is a frequent guest speaker and panelist at key industry events in Latin America.

Richard Katzman is Managing Director of HVS Mexico City. HVS is a global leader in providing consulting services to hotel developers and investors, hotel chains, lenders, and other market participants. The Mexico City office under Richard’s direction is involved in the preparation of market and feasibility studies, as well as appraisals for hotels across Mexico, as well as Central and South America. The company  analyzes varied hotel assets, ranging from economy to luxury, in both urban and resort settings.

HVS is similarly active in the analysis of complex mixed-use and master-planned projects, and also participates in the formulation of expansion strategies on behalf of investors and operators. Richard has been involved in hotel and real estate advisory services in Mexico and other Latin American countries since 1992. Richard was the founder of Grupo Inmobiliario Inova, a real estate advisory boutique sold in 2001 to Insignia/ESG, then among the world’s most prominent real estate service companies. In 2003, Richard formed a new real estate service platform that lead to the 2007 formation of HVS’s office in Mexico City.  Richard’s professional experience includes positions with Laventhol & Horwath (now Horwath HTL) where he performed hotel feasibility analyses for projects in the United States, Latin America, and the Caribbean, and Fischer-Macleod Associates, a New York-based developer of regional shopping centers. Richard later joined The Yarmouth Group (later part of Morgan Stanley), where he executed acquisitions of office buildings, regional shopping centers, and hotels, and managed real estate portfolios on behalf of U.S. and Japanese institutional clients. In addition, he participated in establishing the company’s presence in Europe, opening an office in Paris and overseeing investment and asset management assignments in Germany, Spain, and the U.K.

Richard was born and raised in Mexico City. He completed his undergraduate studies at Cornell University’s School of Hotel Administration and earned his MBA from The Wharton School. He is fluent in English, Spanish, French, and Portuguese. Richard has served on the Board of Trustees of The American School Foundation, A.C.